From Photos to Landing Pages: Complete Real Estate Marketing for Salt Lake City, Park City, and Lehi Properties
Last week, I was talking with an agent who'd just landed a luxury listing in Draper's foothills—beautiful property with incredible Wasatch views, motivated sellers, excellent commission. She was excited but also overwhelmed.
"I know I need professional photos and video," she said, "but what else? What's actually included in a complete marketing package for a high-end Draper property?"
It's a question I hear often from agents throughout Salt Lake County, Utah County, Summit County, and beyond who want to provide comprehensive marketing but aren't sure what that means in 2026.
Let me walk you through what a complete real estate marketing package looks like for properties across Utah—from Salt Lake City to Park City, Lehi to Layton, Sandy to St. George.
The Foundation: Professional Photography Across Utah Markets
Everything starts with professional photography, whether you're listing in downtown Salt Lake City, the Park City mountains, or Lehi's Silicon Slopes.
A complete photography package includes:
Exterior Coverage: Front from multiple angles, all sides of home, backyard and outdoor spaces with mountain views, driveway and garage, landscaping, Wasatch or Oquirrh Mountain backdrop, architectural details
Interior Coverage: Every room from multiple angles, all bathrooms/bedrooms/living spaces, kitchen highlighting updates, special features (fireplaces, built-ins), finished basements (essential in Utah), storage areas, detail shots of finishes
Professional Editing: Exposure correction, color correction for Utah's bright sunshine, vertical line straightening, HDR blending for window views showing mountain vistas, consistent aesthetic across all images
For a typical home in Sandy, Draper, West Jordan, or Riverton, you'll get 25-50 professionally edited photos. Larger homes in Park City, Alpine, or Highland get more extensive coverage.
Layer Two: Video Content for Utah Properties
Video marketing is essential across all Utah markets—from urban Salt Lake City condos to Park City ski properties to Lehi tech corridor homes.
Listing Highlight Video (60-120 seconds): Cinematic showcase of best features, mountain view reveals, professional stabilization, music matching property style, text overlays with location (Sandy, Draper, Lehi, etc.), price and bed/bath count, call to action
Social Media Clips (15-30 seconds each): Short clips for Instagram Reels and TikTok, vertical format optimized for mobile, highlighting mountain views or ski access, trending audio integration, location tags (#SaltLakeCity #ParkCity #Lehi #DraperUT)
Extended Walkthrough (For luxury properties): 3-5 minute comprehensive tour, perfect for out-of-state buyers relocating to Utah, detailed coverage showing mountain views and lifestyle, ideal for Park City vacation homes or Silicon Slopes executive properties
Layer Three: Drone Coverage for Utah's Stunning Landscape
Drone photography is especially valuable in Utah where mountain views, foothill locations, and landscape are major selling points.
Drone Photography: Essential for properties in Draper foothills, Sandy benches, Bountiful hillsides, Park City mountains, Alpine, Highland, Herriman hills, any property with Wasatch or Oquirrh views
Drone Video: Aerial reveals showing property with mountain backdrop, neighborhood context for Daybreak, South Jordan, or Lehi communities, ski resort proximity documentation for Park City, Deer Valley, or canyon access properties
Property Boundary Lines: Especially valuable for acreage properties in Tooele County, Summit County, Utah County rural areas, Heber Valley, or southern Utah
Drone coverage transforms how Utah properties are presented, showcasing our state's most compelling feature—the mountains.
Layer Four: Interactive Tools for Tech-Savvy Utah Buyers
Utah's tech-savvy buyer demographic (especially in Lehi, Draper, South Jordan Silicon Slopes area) expects interactive content:
360 Virtual Tours: Perfect for Park City vacation home buyers, out-of-state relocations to Utah, investment properties in Provo or Orem, luxury listings in Draper or Alpine, tech corridor properties attracting California buyers
Floor Plans: Essential for multi-level homes throughout Utah (common in Sandy, Draper, Riverton), split-level designs popular in older neighborhoods (Sugar House, Holladay, Cottonwood Heights), homes with finished basements (standard expectation in Utah markets), properties in Park City with unique mountain layouts
Layer Five: Enhancement Services
Virtual Staging: Ideal for vacant properties in West Valley, Taylorsville, Magna, South Salt Lake, West Jordan developments, Lehi new construction, Park City condos between renters, investment properties throughout Utah County
Day to Dusk Editing: Stunning for foothill properties (Draper, Bountiful, North Salt Lake, Farmington), homes with outdoor lighting in Sandy or South Jordan, Park City properties with ski resort lights visible, any property emphasizing outdoor Utah lifestyle
Layer Six: Dedicated Property Websites
Custom landing pages are especially valuable for:
Park City and Summit County luxury properties marketed nationally Silicon Slopes executive homes in Lehi, Draper, Bluffdale attracting tech industry relocations Unique properties in Salt Lake City historic neighborhoods (Avenues, Federal Heights, Capitol Hill) High-end foothill estates in Draper, Sandy, Bountiful, Farmington Southern Utah vacation properties in St. George, Cedar City marketed to out-of-state buyers
Features Include: Dedicated URL for the property, professional design, all media embedded (photos, video, virtual tour, floor plans), comprehensive property and area information (schools in Jordan District, Canyons District, Park City District), ski resort access details for mountain properties, tech employer proximity for Silicon Slopes homes, lead capture functionality, SEO optimization for local searches
Tailoring Packages by Utah Location and Price Point
Salt Lake County Properties
Salt Lake City ($300K-$1M+): Professional photography emphasizing urban lifestyle, video showcasing walkability and mountain views, floor plans for historic homes with unique layouts, virtual tours for luxury properties in Avenues or Federal Heights
Sandy/Draper ($400K-$1.5M+): Drone essential for foothill properties and mountain views, video highlighting family-friendly neighborhoods and canyon access, day to dusk for homes with outdoor lighting, comprehensive packages for executive properties
West Valley/Taylorsville/Magna ($250K-450K): Professional photography and video, virtual staging for vacant properties, cost-effective packages with strong ROI, social media content targeting first-time buyers
Utah County (Silicon Slopes)
Lehi/American Fork/Pleasant Grove ($350K-700K): Modern aesthetic for tech corridor appeal, emphasis on location relative to Adobe, Microsoft, other major employers, video content for social media reaching California relocations, fast turnaround critical in hot market
Orem/Provo ($250K-500K): Professional photography, video content, virtual tours for investment properties, floor plans for multi-family or student housing, packages appealing to BYU families and young professionals
Summit County (Park City Area)
Park City/Deer Valley ($500K-$10M+): Premium packages with drone, comprehensive video, virtual tours for out-of-state buyers, emphasis on ski access and mountain lifestyle, seasonal recreation showcase, luxury presentation throughout
Davis County
Layton/Farmington/Bountiful ($300K-700K): Professional photography, drone for foothill properties, video emphasizing family neighborhoods and value, content highlighting access to Hill Air Force Base, mountain recreation, and Salt Lake City
Tooele County
Tooele/Stansbury Park ($250K-500K): Professional photography emphasizing space and value, drone for larger lots and acreage, video showcasing room and outdoor space, competitive pricing reflecting market
Southern Utah
St. George/Cedar City ($300K-$1M+): Photography emphasizing year-round sunshine and red rock landscape, video showcasing outdoor recreation and golf communities, drone for unique southern Utah terrain, marketing to retirees and vacation home buyers
Complete Package Pricing by Market
Starter Homes (West Valley, Taylorsville, parts of Orem, Tooele): $400-600
Professional photography
Basic video
Fast turnaround
Consider adding: virtual staging if vacant
Mid-Range (Sandy, West Jordan, Lehi, Layton, South Jordan): $600-900
Professional photography
Listing highlight video
Drone (where appropriate)
Floor plans
Social media content
Executive/Luxury (Draper foothills, Park City, Alpine, Highland, Farmington benches): $1,000-2,000+
Comprehensive photography
Multiple video deliverables
Extensive drone coverage
Virtual tour
Floor plans
Custom landing page
All premium services
Why Utah Agents Choose Power Homes Media
Statewide Coverage: We serve Salt Lake County, Utah County, Summit County, Davis County, Tooele County, Weber County, and southern Utah
Local Expertise: Understanding of what sells in each market—mountain views in Draper, ski access in Park City, tech corridor appeal in Lehi, affordability in Tooele, lifestyle in St. George
Fast Turnaround: Next-day delivery critical for hot markets in Lehi, Draper, Sandy, and throughout growing Utah areas
Comprehensive Services: Everything you need for any Utah property type from one reliable provider
Consistent Quality: Same high standards whether shooting in downtown Salt Lake City or rural Heber Valley
The Bottom Line
Complete real estate marketing packages are what successful agents use consistently across Utah—from Salt Lake City's urban core to Park City's mountain luxury, from Lehi's tech corridor to Tooele County's growing communities.
Whether you're listing in Sandy, Draper, West Jordan, Lehi, Orem, Park City, Layton, Bountiful, St. George, or anywhere in Utah, comprehensive professional marketing helps properties sell faster and for more money.
At Power Homes Media, we've created thousands of complete marketing packages for agents throughout Utah. We understand the unique characteristics of each market and provide the services that help properties succeed.
Ready to give your next Utah listing—whether in Salt Lake County, Utah County, Summit County, or beyond—the complete marketing package it deserves? Let's showcase your property beautifully across Utah's diverse real estate markets.
