The Full-Service Real Estate Media Checklist: What to Include in Every Listing Package
I got a call last month from an agent who was frustrated with her current marketing approach. She was working with three different vendors: one for photography, another for drone work, and a third for virtual tours. Each one had different turnaround times, different quality standards, and different communication styles.
"I'm spending more time coordinating vendors than actually marketing properties," she told me. "There has to be a better way."
There is. It's called full-service real estate media, and it's exactly what Power Homes Media was built to provide.
Let me walk you through what a comprehensive real estate media package looks like, what services should be included for different property types, and how working with a single full-service provider can transform your listing marketing and your entire business.
What "Full-Service" Actually Means
Full-service real estate media means one company provides all the media services you need for comprehensive property marketing. Instead of coordinating multiple vendors, you work with one team that handles everything.
At Power Homes Media, full-service means we provide:
Professional photography
Video (highlight videos, social media content, walkthroughs)
Drone photography and video
360 virtual tours
Floor plans
Virtual staging
Property landing pages
Editable media for your marketing needs
Boundary line overlays for property photos
All delivered with consistent quality, unified aesthetic, and our standard 24-hour turnaround.
The advantage isn't just convenience (though that's significant). It's that all these services work together cohesively when created by the same team with a unified vision for how to present the property.
The Essential Package: What Every Listing Needs
Regardless of price point or property type, certain media services are essential for any listing in today's market:
Professional Photography
This is non-negotiable. Every listing needs professional-quality photos that showcase the property in the best possible light.
What's included:
Exterior photos showing curb appeal and all angles of the property
Interior photos of every room and significant space
Detail shots highlighting special features and finishes
Professional editing including exposure correction, color grading, and line straightening
High-resolution files suitable for print and digital use
Why it's essential: Photos are the first thing potential buyers see. They determine whether someone clicks on your listing or scrolls past. They're used across every marketing channel. This is your foundation.
Listing Highlight Video
Video has become essential, not optional. A short highlight video (60-120 seconds) showcasing the best features of the property should be part of every listing package.
What's included:
Professionally shot video with stabilization
Strategic coverage of key features
Professional editing with music and pacing
Text overlays with property information
Multiple format exports for different platforms
Why it's essential: Video content dramatically outperforms static photos on social media, generates more engagement, creates emotional connection, and helps properties stand out in crowded markets.
Fast Turnaround
While not technically a "service," fast delivery is essential. Media that takes a week to receive is media that delays your listing and costs your seller money.
What's included:
24-hour delivery from shoot to final files
All services delivered simultaneously, not staggered
Consistent, reliable timelines you can plan around
Why it's essential: Speed maintains momentum, reduces seller stress, minimizes carrying costs, and allows you to capitalize on market conditions.
The Enhanced Package: Adding Value for Most Listings
Beyond the essentials, these services add significant value for most properties and should be included in your standard approach for homes above certain price thresholds:
Drone Photography and Video
Aerial perspective transforms how properties are presented, especially for homes with land, views, or unique positioning.
What's included:
Aerial photos from multiple angles and elevations
Aerial video footage for both standalone use and integration with listing videos
Neighborhood context shots showing location and surroundings
When to include: Properties over half an acre, waterfront homes, properties with views, unique lot positioning, luxury listings, rural properties.
Why it adds value: Shows features impossible to capture from the ground, provides context, demonstrates property scale, and creates stunning visual content.
Floor Plans
Professional floor plans help buyers understand layouts and make informed decisions about whether a property meets their needs.
What's included:
Professionally measured and drafted floor plans
All levels clearly labeled and dimensioned
Clean, easy-to-read design
Multiple format exports for different uses
When to include: Multi-level homes, properties over 2,000 sq ft, unusual layouts, vacant properties, luxury listings, out-of-area buyer targets.
Why it adds value: Answers layout questions photos can't, helps buyers pre-qualify themselves, reduces "surprise" factor at showings, demonstrates comprehensive marketing.
Social Media Content
Dedicated short-form content optimized for Instagram Reels, TikTok, and Facebook performs differently than standard listing videos and reaches different audiences.
What's included:
15-30 second clips highlighting key features
Vertical format optimized for mobile viewing
Trending audio integration when appropriate
Multiple pieces of content from a single shoot
When to include: All properties where you're actively marketing on social media, particularly properties targeting younger buyers or first-time buyers.
Why it adds value: Massive organic reach potential, viral possibilities, reaches audiences who don't see traditional listings, builds your brand while marketing properties.
The Premium Package: Comprehensive Marketing for High-End Listings
For luxury properties, investment properties, or listings where you want maximum impact, the premium package includes everything:
360 Virtual Tours
Immersive virtual tours that let buyers explore properties remotely at their own pace.
What's included:
Complete 360-degree capture of all significant spaces
Interactive navigation between rooms
Floor plan integration showing location within property
Virtual staging options for vacant rooms
Branded presentation with your contact information
When to include: Luxury listings over $600K, vacant properties, complex layouts, out-of-area buyer targets, investment properties.
Why it adds value: Provides comprehensive remote viewing experience, qualifies buyers before in-person showings, impressive marketing tool, differentiates premium listings.
Virtual Staging
For vacant properties, digital furniture and decor help buyers visualize potential and connect emotionally with empty spaces.
What's included:
Professionally designed furniture and decor added to vacant room photos
Multiple style options available
Both staged and unstaged versions provided
Integration with virtual tours when applicable
When to include: All vacant properties, especially those over $400K, properties that have been sitting, homes with unusual spaces buyers struggle to visualize.
Why it adds value: Dramatically improves vacant property presentation, costs fraction of physical staging, complete flexibility in design approach.
Custom Property Landing Page
Dedicated website showcasing the property with all media, details, and contact information in one professional presentation.
What's included:
Custom URL for the property
Professional design showcasing all media
Property details, features, and neighborhood information
Contact forms and showing request functionality
SEO optimization for search visibility
When to include: Luxury listings, unique properties, extensive marketing campaigns, properties targeting broader geographic audiences.
Why it adds value: Professional presentation outside MLS, shareable link for all marketing, centralized information hub, captures lead information.
Extended Video Content
Beyond basic highlight videos, premium packages might include longer-form content, multiple video variations, and comprehensive coverage.
What's included:
Full property walkthrough videos (3-5 minutes)
Neighborhood and area videos
Agent introduction videos for the listing
Multiple social media clips and variations
Cinematic coverage with advanced production techniques
When to include: Luxury properties, unique or special-interest properties, listings benefiting from storytelling approach.
Why it adds value: Tells complete story, provides maximum information, creates premium impression, generates extensive content for multi-channel marketing.
Customizing Packages by Property Type
Not every property needs every service. Here's how to think about packages for different property types in Thurston County:
Starter Homes ($250K-400K)
Essential Package:
Professional photography
Listing highlight video
Fast turnaround
Consider adding:
Social media content (if targeting first-time buyers)
Floor plans (if multi-level or unusual layout)
Family Homes ($400K-600K)
Essential Package:
Professional photography
Listing highlight video
Drone (if lot size or location warrants)
Fast turnaround
Consider adding:
Floor plans
Virtual tour (especially if targeting relocations)
Social media content
Executive/Luxury Homes ($600K+)
Premium Package:
Professional photography
Cinematic highlight video
Drone photography and video
Virtual tour
Floor plans
Custom landing page
Fast turnaround
Consider adding:
Virtual staging (if vacant)
Extended video content
Neighborhood videos
Vacant Properties (Any Price)
Essential Package:
Professional photography
Virtual staging (key rooms)
Listing highlight video
Fast turnaround
Consider adding:
Virtual tour with staged rooms
Floor plans
Drone (based on property characteristics)
Rural/Acreage Properties
Essential Package:
Professional photography
Drone photography and video (essential for showing land)
Property boundary lines on aerials
Fast turnaround
Consider adding:
Extended video showing full property
Virtual tour
Floor plans (if multiple structures)
Investment/Rental Properties
Essential Package:
Professional photography
Floor plans
Fast turnaround
Consider adding:
Basic video
Virtual tour
Drone (if property features warrant)
The Benefits of Single-Source Full-Service
Working with one provider for all media services provides advantages beyond just convenience:
Cohesive Aesthetic
When one team handles all services, everything works together visually. The photography style matches the video style matches the virtual tour aesthetic. This cohesion creates a more professional, polished presentation.
Efficient Workflow
One shoot captures everything needed for all services. We're not having multiple vendors visit the property at different times, requiring multiple scheduling coordination efforts and property preparations.
Simplified Communication
One point of contact for everything. Questions, concerns, changes, or additions—you deal with one company that knows your needs and preferences.
Consistent Quality
You know exactly what quality standard to expect across all deliverables. No surprises, no disappointment with different vendors' varying quality levels.
Better Pricing
Bundling services with one provider almost always costs less than purchasing services separately from multiple vendors. Package pricing provides better value.
Faster Turnaround
When one team handles everything, delivery is coordinated and faster. You're not waiting for multiple vendors operating on different timelines.
Relationship Building
Working consistently with one provider builds a relationship. We learn your preferences, understand your style, and can work more efficiently over time.
Creating Your Standard Operating Procedure
Top-performing agents don't decide on marketing services listing by listing—they have standard packages they use consistently:
Standard Package (used for 70-80% of listings)
Professional photography
Listing highlight video
Drone (for appropriate properties)
Floor plans
Social media content
Premium Package (used for 15-20% of listings)
Everything in Standard
Virtual tour
Virtual staging (if needed)
Extended video
Custom landing page
Budget Package (used for 5-10% of listings when absolutely necessary)
Professional photography
Basic video
Fast turnaround
Having these predetermined packages simplifies decision-making, sets clear expectations with sellers, and ensures consistent quality across all your listings.
Educating Sellers on Media Packages
When presenting your services to potential sellers, explain your media approach:
"I provide comprehensive professional media for every listing because I know it helps homes sell faster and for more money. Here's what's included..."
Walk them through exactly what they're getting and why each component matters. Most sellers have never thought about real estate marketing in detail—educate them on why your approach is effective.
Show examples from past listings. Let them see the quality of photos, watch highlight videos, explore virtual tours. When they see what you provide compared to what other agents offer, your value becomes obvious.
The ROI of Comprehensive Media Packages
Let's talk about return on investment for full-service media:
Standard Package Investment: $600-900 Premium Package Investment: $1,200-1,800
What does this buy?
Faster sales (reducing carrying costs)
Higher sale prices (comprehensive marketing supports premium pricing)
More competitive offers (better marketing generates more interest)
Enhanced professional reputation (sets you apart from competitors)
Simplified workflow (saving you time and stress)
Satisfied sellers (who become referral sources)
Even if comprehensive media only helps a property sell a few days faster or for a few thousand more, the ROI is substantial. And typically, the impact is much more significant than that.
Technology Integration
Modern full-service media goes beyond just creating content—it's about integration:
MLS Integration: All media formatted properly for MLS requirements
Social Media Optimization: Content sized and formatted for different platforms
Website Integration: Media that works seamlessly on your website and landing pages
Email Marketing: Assets optimized for email campaigns
Print Materials: High-resolution files suitable for flyers, brochures, and signage
A true full-service provider delivers media that works across all your marketing channels without additional work on your end.
Working with Power Homes Media
Our full-service approach is designed around what agents actually need:
Comprehensive Services: Everything listed above, all from one team
Consistent Quality: Every service meets the same high standards
Fast Turnaround: 24-hour delivery on complete packages
Flexible Packages: Standard options plus custom solutions for unique properties
Transparent Pricing: Clear package pricing with no surprise fees
Ongoing Support: We're here to help beyond just delivering files
Regional Service: Serving Thurston County and surrounding areas
We've built our business specifically to be the one-stop solution for real estate media that agents actually want to work with.
Making the Transition to Full-Service
If you're currently cobbling together services from multiple vendors, here's how to transition:
Evaluate your current approach: What's working? What's frustrating? What's missing?
Define your ideal packages: Based on your typical listings, what services do you want to offer consistently?
Test with one listing: Try full-service approach on your next listing and experience the difference
Refine your process: Adjust packages and workflow based on results
Make it standard: Adopt full-service media as your consistent approach
Most agents who make this transition wonder why they didn't do it sooner. The combination of better results and reduced hassle is transformative.
The Bottom Line on Full-Service Media
Comprehensive, professional real estate media isn't a luxury—it's the standard that successful agents use consistently.
Trying to coordinate multiple vendors, settle for inconsistent quality, or skimp on professional marketing costs you more in lost opportunities than you save in upfront costs.
Full-service media from a single trusted provider simplifies your business, improves your results, and positions you as a premium agent who delivers exceptional value to sellers.
Whether you're listing your first property or your five hundredth, having a comprehensive media partner who can handle everything you need is invaluable.
At Power Homes Media, we've built our entire business to be that partner for Thurston County agents. We provide everything you need, delivered quickly and consistently, so you can focus on what you do best: serving your clients and growing your business.
Ready to simplify your listing marketing while improving your results? Let's talk about creating the perfect media package for your business.
